Privacy Policy

BabyBag Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://babybagofficiel.com/ or make a purchase.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that led you to the Site, and details about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

COOKIES
Here is a list of cookies we use. We list them so you can choose whether you want to opt out of cookies or not:

  • _session_id: A unique session identifier that allows Shopify to store session-related information (referrer, landing page, etc.).
  • _shopify_visit: No data retained, persists for 30 minutes from the last visit. Used by Shopify’s internal statistics tracker to record visit counts.
  • _shopify_uniq: No data retained, expires at midnight (relative to the visitor’s location) the next day. Counts unique visits to the store.
  • cart: A unique identifier, persists for two weeks, stores cart-related information.
  • _secure_session_id: A unique session identifier.
  • storefront_digest: A unique identifier. If the store has a password, it determines whether the visitor has access.

Additionally, we collect data through:

  • Log files, which track Site activity and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps (date and time).
  • Web beacons, tags, and pixels, which are electronic files that record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information collected to fulfill orders placed through the Site (including processing payment details, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you.
  • Screen orders for potential fraud or risk.
  • Provide you with information or advertisements about our products or services, in line with your preferences.

We use Device Information (particularly your IP address) to screen for potential fraud or risk and to improve and optimize our Site (for example, by analyzing customer browsing behavior and evaluating the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties that help us process it as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how customers use our Site—you can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other legal request, or to protect our rights.

BEHAVIORAL ADVERTISING
As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing communications that may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative (NAI) information page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

Additionally, you can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: https://optout.aboutads.info/?c=3&lang=en.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts we might have with you (for example, if you place an order through the Site) or otherwise to pursue our legitimate business interests listed above. Please also be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information in our records unless and until you ask us to delete it.

The Site is not intended for individuals under 16 years of age.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by email.